CASE STUDY: Accelerating Product Development Through Design - Product Collaboration
PROJECT OVERVIEW
Client: Inside Real Estate
Role: Mobile & Web Producer / UX/UI Designer (Product Manager Collaboration)
Product: Homeownership Mobile & Web Platforms
Client: Inside Real Estate
Role: Mobile & Web Producer / UX/UI Designer (Product Manager Collaboration)
Product: Homeownership Mobile & Web Platforms
Inside Real Estate needed to accelerate development for its new Homeownership mobile and web platforms. As part of the cross-functional team, I partnered directly with Product Managers, Design, and Engineering to streamline feature delivery, maintain UI consistency, and prepare scalable design patterns for future product growth.
GOALS AND OBJECTIVES
• Support Product Manager in accelerating feature releases.
• Maintain UI consistency across mobile and desktop platforms.
• Introduce scalable design patterns that enable future product expansion.
• Ensure smooth collaboration between Design, Product, and Development.
MY APPROACH
1. Integrated Product Collaboration
• Attended daily product standups and planning sessions with PMs.
• Provided rapid design support for evolving feature sets.
• Balanced design velocity with consistent UI patterns.
2. UI Consistency & Pattern Development
• Audited existing designs to identify reusable elements.
• Applied consistent navigation, form, and layout patterns across platforms.
• Delivered ready-to-build Figma assets to development teams for faster handoff.
3. Cross-Functional Communication
• Facilitated ongoing alignment between product requirements, design standards, and development feasibility.
• Identified potential design system opportunities for future scalability.
KEY OUTCOMES
• Accelerated development timeline for new Homeownership features.
• Reduced back-and-forth between design and dev during feature rollouts.
• Laid groundwork for future component library development.
• Improved product UI consistency across mobile and desktop platforms.
TOOLS USED
• Figma (Rapid Design Prototyping)
• Jira (Sprint Planning & Task Management)
• Confluence (Documentation)
• Slack (Team Communication)
