PROJECT DESCRIPTION
A product owner in the outdoor industry approached me to design a new logo that would serve as the cornerstone of their brand identity. The logo was crafted to be versatile and impactful, ensuring strong visual presence across multiple touchpoints, including the product itself, merchandising tags, website, and social media. The final design balances durability and aesthetic appeal, aligning seamlessly with the brand’s vision and outdoor ethos.
MY ROLE
Brand Visual Designer
TOOLS USED
Figma, Adobe Illustrator, Adobe Photoshop
A product owner in the outdoor industry approached me to design a new logo that would serve as the cornerstone of their brand identity. The logo was crafted to be versatile and impactful, ensuring strong visual presence across multiple touchpoints, including the product itself, merchandising tags, website, and social media. The final design balances durability and aesthetic appeal, aligning seamlessly with the brand’s vision and outdoor ethos.
MY ROLE
Brand Visual Designer
TOOLS USED
Figma, Adobe Illustrator, Adobe Photoshop
