PROJECT DESCRIPTION
The product owner in the motorsport industry approached me to be their brand designer. We started with designing
a new logo and style guide that would serve as the cornerstone of their brand identity. The logo was crafted to be versatile and impactful, ensuring strong visual presence across multiple touchpoints, including the product itself, merchandising tags, website, and social media. The final design balances durability and aesthetic appeal, aligning seamlessly with the brand’s vision and outdoor ethos.
MY ROLE
Brand Visual Designer
TOOLS USED
Figma, Adobe Illustrator, Adobe Photoshop
The product owner in the motorsport industry approached me to be their brand designer. We started with designing
a new logo and style guide that would serve as the cornerstone of their brand identity. The logo was crafted to be versatile and impactful, ensuring strong visual presence across multiple touchpoints, including the product itself, merchandising tags, website, and social media. The final design balances durability and aesthetic appeal, aligning seamlessly with the brand’s vision and outdoor ethos.
MY ROLE
Brand Visual Designer
TOOLS USED
Figma, Adobe Illustrator, Adobe Photoshop
